What is the main feature of brand loyalty that is seen in the field of metrology? One thing seems true—customers in the field of metrology are brand loyal. There are a number of reasons why this might be the case. Many metrology brands have been around for decades. Like family loyalty to a particular type of car, many businesses, families, and individuals tend to return to a metrology brand they have used before and trust. The main feature of brand loyalty that is seen in the field of metrology is that higher quality, higher cost brands tend to have a greater number of customers who return again and again. This trend is likely due to less brand loyal customers jumping around from brand to brand in search of the lowest price for what they need. Those customers who are brand loyal trust their brand of choice because of their history of top quality, and they are willing to pay whatever price to be able to hold onto that trust.