Brand loyalty is the degree to which a customer returns to a single company when needing to make a purchase. Often qualified by amount of positive feelings and dedication toward a brand, brand loyalty involves the commitment of a customer to continue to use and rebuy products from a particular brand. Additionally, engaging in word of mouth adequacy, and recommending a particular brand to others is a manifestation of brand loyalty. In the field of metrology, consumers tend to be very brand loyal, with more expensive, high quality brands often retaining the most brand loyal customers. Back to entire glossary